3,5 years. Berlin.
A socially responsible startup focusing on FMCG products which, by donating money to NGOs, help people in need. Started out as Junior and emerged to Packaging Designer in 3 years. As a young start up, share never had brand guidelines, expect for the apparent logo. This offered both challenges and opportunities to learn to solve problems in my own ways. Apart from packaging, I’ve also worked with topics in branding, social media, POS, web, project management, and simple animations.
share liquid soap
We’ve been through a couple stages of redesigning at share, and this was one of the major ones. The goal was to create something that would fit better into the German FMCG market. Therefore the use of imagery was introduced, to communicate the scent in a more straight-forward way, while still keeping a sense of premiumness with rich, muted colors.
share nutmix
Intermedient redesign of a series of nutmixes. I worked on it from research, concept and testing to final artwork and digital packshots. I had to consider the current look of the brand while freshening up and attracting new consumers with something that would really turn heads on the shelves.
share cuisine
Design of new product, as an extension of share’s milk alternatives, but in a different material and shape. The design had to be similar and different in the right places, for the consumers to understand that they are related but not the same.
