1 year contract - packaging design/final artwork.
All packshots shown on this page are 3D rendered by me.
Streetfood
This was a new collection of streetfood inspired packagings. I worked together with the head designer to create a design concept that would work for a range of different kinds of products. I was given quite a lot of space to develop the design myself and have created all final artworks from this collection. My name suggestion for “till allt sås” was also carried on to final artwork.
American style pizza
A new line of thick crust pizzas, worked on together with head designer and photographer, to create a design with hinting at a New York style pizzeria. Lots of work on graphics and fun ways to make the back more interesting, rather than using standard coop backside elements.
Swedish Strawberries
On this project I got the task to update the design for strawberries, and to focus on highlighting their Swedish origin. The brief was to follow the same style as coop Avocados, with lots of greenery and fresh product illustrations. With the task was also a tray that needed a design. I pitched some ideas about more fun ways to present the strawberry boxes, and came up with a “fake vegetable crate”, which was in trend in interior design. I did this by creating a 3D illusion with illustrations on a cardboard box.
